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If you’ve ever wanted to create your own Snapchat geofilter for your house or event, then now’s the time to be alive: Snapchat just announced that for $5, you can create your own Snapchat geofilter.
$5 is just the starting price for the new custom geofilter service, which Snapchat is officially calling “On Demand” geofilters.
The price goes up the larger you want your geofilter to be and the longer you want it to last.
So if you just want it to cover your house for an hour, $5 should suffice. But if you’re doing an in-arena promotion for a football game that lasts 3 hours, then you may be charged hundreds or thousands of dollars (Snapchat hasn’t unveiled its pricing policies yet).
How Does It Work?
The custom Snapchat filters come with a three step setup process:
Step 1) Ensure your design meets our guidelines and upload your artwork
Step 2) Pick a time and setup a geofence for your geofilter
Step 3) Submit your Geofilter and have it reviewed within one business day, then purchase
Snapchat announced the project stating that it’s “For people and businesses”:
“Whether it’s for a house party or wedding, a coffee shop or campus-wide event, Geofilters make it easy for Snapchatters who are there to send your message to friends.”
You setup your Snapchat using Photoshop, so some basic graphic design knowledge is required.
So far, the filters are only available in the United States, Canada, and the UK.
Ultimately, this isn’t likely to be a big attraction among those who, you know, don’t like to frivolously spend money on things that don’t really matter. But it could be a huge hit among companies, events, trade shows, hotels, and basically any other business on the planet.
You can start creating your own On Demand geofilter here.